Go the extra mile, it’s never crowded!
It has been quite a challenge finding time to sit down and share some incredible projects with you. I took some time out to just rebrand and restrategize, and the result has been incredible.
I cannot express in words how humbling it has been since acquiring the studio, the support you have accorded us until now has been an opportunity to learn, create and grow our craft.
We love fashion photography because it gives us an opportunity to propel our clients to their next level in business. Through interaction, we have learned that stockists are now investing in their online branding because:
- They have learned how to create an online brand experience for their consumers, by using curated content and incorporating their personalities into their brands. Quality visuals have also made it easier for them to close sales since they have invested in their brands and clients appreciate the professional appeal.
- Having content that is relatable and that allows their target market, visualize themselves in the clothes. More often than not, they get asked: “How will that look on a full figure or on a petite figure”. Some clients require you to lead them, for example, where will they wear that outfit, or how do they style it?
- It is easier to show detail when the pictures are in high resolution because you can simply zoom in and this is very crucial for their websites.
Whether selling from a physical location or purely online, branding is one aspect of business you cannot ignore. Setting your brand apart is what gives you that edge over your competition, you have to keep working on your brand.
PHOTOGRAPHY: ROYALREEL PHOTOGRAPHY